Omnichannel Mobile Platform for Retail Chains

Omnichannel Mobile Platform for Retail Chains

#mobilewallet #payment #selfcheckout #selfscan #loyalty #omnichannel #shopping

As the world thrives on connectivity and ease of use, a great customer experience is all but mandatory. The ubiquity achieved by mobile devices makes them a go-to player in this process, providing a fluid link between the online and offline worlds.

When it comes to retail chains a cohesive and unified experience is something to aspire to. By creating a bespoke omnichannel mobile platform we made important strides in this direction. The software caters to all sides of the shopper’s process - from price checks and self-scan directly in the aisle to self-checkout or even online shopping.

Let’s take a closer look at the process by following a potential shopper! Here is Joe’s journey with the omnichannel mobile platform for retail chains!

In the hypermarket, Joe picks up a product he likes but is unsure of the price so, by using the app on his mobile phone, he scans the barcode to check the price.

Joe decides to buy the product and self-scans it in order to avoid the tedious process of placing every item on the conveyor belt at the cash register.

When he’s done with all his shopping Joe goes to the self-checkout in his app. By the press of a button, he gets a code to show the cashier. By scanning it the cashier transfers all the products to the cash register and asks Joe how would he like to pay.

Joe checks for his wallet but realizes he doesn’t have it with him. Luckily he already has all of his credit and debit cards logged into the app (with a 3D secure system) so he decides to pay using his app, behind him Joan sees and decides to do the same.

The cashier gives him a QR code to scan in order to make the payment and Joe choses a card from his digital wallet. Joe happily tells her how fortunate he was to scan all the products before hand so that he could use the app to pay but she assures him that he could have done that regardless of how his items were scanned.

On his way out the cashier offers Joe a loyalty card for the store. She wants to give him a physical one (that he can also scan and register in the app) but as he doesn’t have his wallet and will be sure to lose it she instructs him to generate a digital one directly in his app (by filling in a form and scanning his ID at his convenience)

A few days later, Joe realizes that he has a sporting event coming up and needs some gear but his next days are hectic at work and he can’t make time to shop so he goes back to his app and places an online order for all the things he needs. He pays using the cards already in the app and sets up a schedule for his products to be delivered.

To sum up the process, the omnichannel experience breeches the divide between the physical and the digital and allows shoppers to go about their business more efficiently and expediently.

As for the venues themselfs it allows for a better shopping experience (with less ques and human error), more checkouts in less time, less time spent per customer and a more efficient relationship with each shopper.

>>> A round-up of the platform’s features:

★ Price check - user scans bar code with their phone to see the price
★ Self scan - user scans barcode to add product to their cart
★ In app wallet - user uses a 3D secure system to connect one or more credit/ debit cards to their app
★ Pay with the app - user uses app to pay for their cart (self scanned or scanned at the register) by scanning a QR code at the register
★ Online order - user shops in the digital store and pays with the app
★ Loyalty cards - user scans physical loyalty card to transfer it to the app or generate a digital loyalty card by filling a form and scanning their ID within the app.

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